Sources: VogueCN /

Opening ceremony of Longines Taiyuan Wangfujing showroom (Taiyuan, China)

July 2, 2011
Swiss watchmaker Longines known for the elegance of its timepieces, opens another showroom in Taiyuan Wangfujing Department Store in the city’s core business district. Featuring the brand consistent image of fashion and elegance, the showroom creates an exquisite and exclusive space to offer consumers pleasant and luxurious experience. Longines ambassador Aaron Kwok made a special trip to Taiyuan for the showroom’s opening. After his last visit to Taiyuan two years ago, Aaron Kwok talked to on site Taiyuan audience warmly, praised the city’s great fast development. Then Aaron Kwok, together with top management of Longines China, Hengdeli Group Retail Management Center, and Wangfujing Department Store cut the ribbon for the store opening, and dot the eye of the dancing lion for celebration.

In addition, Aaron demonstrated Longines newest masterpiece–Longines Column Wheel Chronograph to Taiyuan customers. He pushed the button on the right side of circular, stainless steel case, showed the column wheel that forms part of the movement serves to steer the functions of the chronograph mechanism. Aaron presented the CD boxes with blue Column Wheel movement pattern to the lucky audience as gifts, bringing the atmosphere to its peak.